A discussion of how even the most stable companies need to change their marketing and production strategies in the current economic slump.
Written in 2002; 1,578 words; 9 sources; MLA; $ 51.95
Paper Summary:
This paper examines how top companies such as HP, Intel, Lucent, and Motorola, among other technological giant companies, have needed to change the focus of their production lines. The writer explains that in order to survive the current economic crisis, these companies must invest in developing their own new, and possibly disruptive, technology and the corporate culture to encourage ongoing innovation.
From the Paper:
"Established telecoms have caught on to the idea for a much more compelling reason. Circuit-centric vendors have recognized that, like mainframe manufacturers before them, they could be blindsided by new competitors. Communications networks are subject to disruption in the process of the improvement of component technologies, faster lasers, dense wavelength division multiplexing and improved fiber, amongst others. These advances are leading to a new class of ?disruptive carriers, including companies such as Qwest, Level 3, Enron, Frontier and others who are building new "long-haul" networks. These are expected to be the only the first level of even greater disruption to come, creating a new market dynamic as companies solving the huge and expanding demand for bandwidth capacity sell and use their increased, flexible and more reliable facilities (Isenberg, 7/99)."
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