An analysis of the Disneyland and Hilton joint business venture.
Written in 2004; 4,352 words; 21 sources; MLA; $ 114.95
Paper Summary:
This paper explores all known factors that could contribute to the success or failure of a joint venture between Hilton Hotels Corporation and Disney in Hong Kong. It analyzes the various variables outlined below with the specific purpose of assessing the market entry potential.
Outline
Introduction
Tourist Industry
Hotel Industry Analysis
Disneyland Operations
Government Stability
Adequacy of Legal System/Regulation
Labor Force
Infrastructure
Construction Costs and Issues
Marketing Considerations
Analysis
Recommendations
From the Paper:
"Hong Kong has a free market economy highly dependent on tourism as one of its top industries. Per capita Gross Domestic Product (GDP) compares with the level in the four big economies of Western Europe. GDP growth averaged a strong five percent in 1989-1997, but Hong Kong has suffered two recessions in the past five years because of the Asian financial crisis in 1998 and the global downturn of 2001-2002. However, tourism is one of the few sectors that have registered growth during Hong Kong's present economic downturn because entertainment there has been more resistant to recession than has other industries."
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