Delta Airlines Management

Paper Summary:

The paper reviews, addresses, and contests the current environment, while providing guidance to Delta Airline managers on formulating a marketing strategy. It provides a SWOT analysis and, thereafter, presents the marketing strategy as laid out to improve the company's performance.

From the Paper:

"Transformation is continuous in the corporate travel industry. Lately, the speed of transformation, as well as its depth, has accelerated, and the corporate travel industry has seen spectacular changes. One of the major players in the corporate travel industry, the airlines, has been purposeful in acknowledging these transformations (Department of State, 2000). Paradoxically, a lot of these transformations took place when the airlines altered the traditional ways of doing business devoid of warning. The consequence of these constant transformations, the worth of the deep-rooted partnership amid corporations and airlines has reduced, as a result the profits have also come tumbling down. Airlines need to focus on their marketing strategy to augment their profits."

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