Dell Computers

Paper Summary:

This paper describes the Dell Computer company's use of the Internet ito promote sales and tap foreign markets. The paper explains why internet-based virtual stores are not only good for the customer, but benefit companies as well, and then describes exactly how Dell has used the internet to its advantage.

From the Paper:

"Despite the internet stock craze that has taken place in recent months, Dell Computers remains one of the very few companies that is actually making money on the internet. As early as 1997, Dell's virtual store, "which lets customers build their own PCs and pay for them online or with a toll-free phone call, is topping $2 million in orders a day." It reached $4 million in 1998 and $6 million during the 1998 holiday season. The greatest benefit of the virtual store is that a potential buyer can log on at any time of the day, tinker with different configurations, but more importantly, be able to instantaneously know how much a particular computer is going to cost, including shipping charges. That ability is something that can not be replicated in either an actual store or a phone-based mail order company. Once the buyer has decided on the exact model he or she wants, they can either purchase the computer over the internet by entering their credit card numbers and contact information, or order through the phone as some are more comfortable doing."

More papers on Dell Computers:

• Business Plan # 46745 : "The Rise of Dell Computers"
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• Essay # 67810 : "Marketing Dell Computers Inc."
• Business Plan # 57991 : "Dell Computers"

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