Dell Computers

Paper Summary:

This paper explores the foreign expansion of the Dell Computer Corporation into China and other international markets. It discusses how this relatively young company expanded overseas with research and development departments and future projects. The paper compares Dell with Gateway, which has not expanded globally. This paper found that they share similar business strategies, but that Dell executed the strategy better, which enabled successful global expansion.

Table of Contents:
Introduction
History of Dell
The Industry
The Expansion
Comparisons
Conclusion
Works Cited

From the Paper:

"Though the computer hardware industry was once booming, in recent years the industry has experienced a decrease in profits. Most of this is due to the downturn in the economy and a decrease in consumer confidence and spending. The decrease in profits is also due to a decreased need of consumers to upgrade. The technology that computers provide is not growing at the rate that it once was which means that consumers can continue to use older computers to meet their needs."

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