Dell Computer

Paper Summary:

This paper describes Dell Computer. The author analyzes the way the company integrates each element of the marketing mix into Dell Computer's marketing strategy. The paper illustrates Dell's products and how they are sold.

From the Paper:

"Dell Computer is a well-known computer company that sells primarily through the Internet and to a lesser degree through mail order. This ... is a for-profit organization that has capitalized on the advantages that e-commerce offers to high-technology firms and the company has also developed a reputation for offering good value for its products. This research considers the marketing mix in place at Dell Computer and how the company integrates each aspect of the marketing mix into the marketing strategy. "

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