An analysis of Dell's differentiation strategy in areas of direct selling, developing new technology and meeting clients' expectations.
Written in 2001; 2,490 words; 6 sources; $ 75.95
Paper Summary:
This paper analyzes Dell's differentiation strategy in areas of direct selling, developing new technologies and meeting customers' expectation. The author describes how Dell differentiated itself from other competitors in the computer industry such as Cisco Systems, Compaq and IBM.
From the Paper:
"A differentiation strategy incorporates the development of a product or service so it can offer a customer perceived uniqueness in the marketplace that seems to be better than or different from the products of the competition. Because of the product's unique attributes, if suppliers increase their prices the firm may be able to pass along the costs to its customers who cannot find substitute products easily. Dell was founded in 1984 on a simple direct-to-consumer model, which was their differentiation strategy. The idea behind selling computer systems directly to customers was that could better understand customer needs, and efficiently and effectively provide the most compelling computing solutions to meet those needs. This direct business model, according to Dell, eliminates retailers that add unnecessary time and cost. They can also diminish Dell's understanding of customer expectations. The way they differentiated themselves form the market was that Dell builds every system to order and offers their customers powerful, richly-configured systems at competitive prices. Dell also introduces the latest relevant technology much more quickly than companies with slower-moving, indirect retail channels of distribution, thusly being able to turn inventory over every four days on average. Dell's thrive to market leadership results from the company's goal to sell computing products and services that measure up to industry-standard technology, directly to customers."
We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper you download are top-quality, competitively priced and high-level work.
This Free Term Paper Abstract is a part of our Term Paper Library.Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Dell's Differentiation Strategy", Essays on "Dell's Differentiation Strategy", Research papers on "Dell's Differentiation Strategy", Student papers on "Dell's Differentiation Strategy", Book reports on "Dell's Differentiation Strategy", Dissertation on "Dell's Differentiation Strategy", Thesis on "Dell's Differentiation Strategy", Summary of paper on "Dell's Differentiation Strategy", Articles written on "Dell's Differentiation Strategy".
Look for more research papers, essays and book reports on