Definition of Marketing

Paper Summary:

The writer of this essay offers a definition of the term 'marketing' based on her own understanding of the word as well as on the definitions provided by two other sources. The paper also addresses the question as to why marketing is so important to the success of an organization, using three real world examples that illustrate how marketing affects the success of a business.

From the Paper:

"Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, that the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products and services. It should help to establish the business's niche in the industry and distinguish it from other such businesses."

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