Defining Marketing

Paper Summary:

This paper explains what marketing is by using the author's own personal definition of marketing as well as definitions of marketing from different sources. The paper then uses these marketing definitions to explain the importance of marketing in organizational success.

From the Paper:

"There are many different views on what marketing is. Some people perceive it as simply advertising or selling. However, marketing is much more. According to the article What is Marketing? "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives" (ohiolink.edu 1998, Para 5). In other words, it is trying to find out what people want and the best way to sell it to them."

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