A discussion regarding database ethics and the abuse of information gathered via the internet.
Written in 2005; 2,250 words; 10 sources; $ 89.95
Paper Summary:
This paper discusses how companies using the Internet can gather and compare massive amounts of data on the consumer, and potentially allows for unethical use of such data. The paper further discusses how keeping this data in a database often serves the customer by allowing for processes such as giving discounts at the checkout stand, sending offers to interested customers and tailoring the product to the needs of the average consumer, the process also has the potential for abuse. This abuse includes invasion of privacy, selling data to other companies and keeping track of customer purchases for questionable reasons.
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