This paper discusses the use of data mining, a technique using sophisticated computer software to scour a company's database looking for specific management information.
Written in 2004; 2,250 words; 9 sources; APA; $ 79.95
Paper Summary:
This paper defines data mining to help senior management to manage and direct the company more effectively. The author points out the types of data. The paper reviews methods of data mining including the software.
From the Paper:
"Domestic and global business competition is fierce. Companies must look for new tools to give them a competitive advantage. Technology has added an additional layer of competitive tools commonly called data mining technology or data mining software. For many firms seeking to improve their competitive edge, the ability to perform data mining is rapidly becoming a necessity rather than a luxury. Data mining involves the extraction of hard to find information from large databases that companies normally maintain. Data mining tools can help businesses predict future ..."
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