Data Mining

Paper Summary:

This paper examines the InfoWorld's article by Paul Krill, "Microsoft Pushes Data Mining in Business Intelligence Protocol" and relates the business merits of Data Mining. The paper also explores other resources on the topic that discuss its impact on business and individuals, with particular attention the Fortune 500 corporations. The paper provides a history of data mining in order to foresee its future.

From the Paper:

"There is a great deal of flexibility which businesses who use data mining will have upon their marketing campaigns. By knowing the customer almost as well as the customer knows him or her self, retail businesses can adjust their sales tactics to match the needs and desires of the customers. Individuals will have more choice, and more pleasing choice too. Companies will have more options for enticing customers, and less money can be spent on sending out independent researchers since the data will already be at hand."

More papers on Data Mining:

• Analytical Essay # 90341 : "A Data Mining Review"
• Analytical Essay # 144431 : "Data Mining: Its Processes, Advantages and Shortfalls"
• Essay # 71958 : "Data Mining"
• Research Paper # 69626 : "Data Mining in E-Commerce"

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