A lok at the basic concepts and techniques including validity, reliability, test-retest, quantity vs. quality, naturalistic research, field work, interpretation and limitations.
Written in 1994; 4,500 words; 10 sources; $ 135.95
From the Paper:
"Basic Concepts of Data Collection and Analysis
Anastasi (1988) and Welch, and Comer (1983) report that there are several levels of measurement relative to data collection and analysis. These levels include, but are not limited to, nominal, ordinal, interval and ratio; and carry with them important limitations due to the need for differing statistical techniques. The first level, nominal, refers to a means of classifying the data. For this type of data collection and/or analysis, there is no order, in that the units of analysis are merely classified into two or more categories. As an example of nominal data, consider that all white houses would be categorized together, while all red barns would be placed in another category. The primary limitation of nominal data is that there is no order to the given units of .analysis; just classification. Further..."
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