A discussion on businesses' need to maximize customer satisfaction in order to increase profitability.
Written in 2001; 1,250 words; 3 sources; $ 42.95
Paper Summary:
This paper presents a discussion on the need for companies to improve their customer service in order to enhance customer satisfaction since it has a direct effect on a company's profitability. The writer proposes that companies should continuously examine customer satisfaction by conducting research on the target market.
From the Paper:
?In the world of business, customer service is a term that is tossed around freely and accepted to mean taking care of one's customers. In many businesses one can see signs that proclaim, "The customer is the most important person here". However, we should examine how true these words are in reality. When the economy is booming and people are spending money like there is no tomorrow, customer service is important but often times businesses slack on the need to improve it. When the economy begins to sag like it has been recently customer service becomes paramount to success. Marketing departments all over the nation are discovering that customer satisfaction can be scientifically researched and improved upon. The ultimate goal of a customer-centered organization is to maximize its customer satisfaction. By fulfilling this goal the bottom line is sure to improve.?
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