Power Your Document
Customer Relationship Management
Essay # 86795
Customer Relationship Management
An examination of customer relationship management (CRM) software environment vis-a-vis the airline industry and in particular British Airways.
2,700 words (approx. 10.8 pages) |
5 sources |
2005
Paper Summary:
The following research examines the customer relationship management (CRM) software environment vis-a-vis the airline industry and in particular British Airways (BA). After a brief recap of the airline industry currently and the history of the airlines general migration to CRM applications as a response to market events such as 9/11, a particular CRM related solution is proposed that can be integrated into current technologies.The paper examines the development of an individualized customer media center that incorporates many of the extant functional technologies into a customizable web-space that each consumer is awarded after a certain amount of frequent flier miles.More papers on Customer Relationship Management:
Cite this paper
APA Citation:
Customer Relationship Management (2012, January 15). Retrieved February 13, 2012, from http://www.academon.com/Essay-Customer-Relationship-Management/86795
MLA Citation:
"Customer Relationship Management" 15 January 2012. Web. 13 Feb. 2012. <http://www.academon.com/Essay-Customer-Relationship-Management/86795>
Downloadable version: $ 48.95
You will be able to download, read and edit this file once you buy this document
Shopping Cart
| Currency: |
Published by:
Master Researcher
Publisher Since:
Feb 13, 2012 All of our papers are original and of first rate quality. We've been selling papers on AcaDemon for several years now and have an amazing satisfaction rate from customers. Our writers are all first rate, experienced and professional with backgrounds in all academic areas.
Explore AcaDemon
Buyer Assistance
Seller Assistance
Share Our Success