A study of customer-centric business structures and their response to the marketplace.
Written in 2002; 765 words; 3 sources; $ 27.95
Paper Summary:
This paper examines the business method of customer-centric marketing. It looks at the revolutionary business possibilities of e-commerce and the Internet, where customers and businesses are no longer bound to their physical location. The paper describes how the customer driven market place responds to consumers needs quickly, and that these business are empowered through the technology of interactive marketing and its seamless gathering of valuable user information.
From the Paper:
"The customer-centric business model is a necessary hybrid delivery system of good and services in today's business environment. With the advent of the Internet, and e-business, customers are no longer limited by traditional geographic parameters for their purchase choices. Other factors which established boundaries to the consumer's choices, such as limited knowledge of purchase options, and time constraints, or the inability to travel, and research options before making a purchase choice have been dissolved. Today's consumer is driving the marketplace in much more powerful ways, since he or she can sit at a desktop computer, and become aware of the options, prices, and product selection in minutes. "
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