From the Paper:

"As the global marketplace develops, American companies are finding more and more that there is a need for management to have a better understanding of how to do business in foreign environments, how to manage a foreign-born workforce, and how to communicate with foreign customers, workers, and even competitors. American managers have also been noting the success of certain foreign companies and have been asking what elements might be borrowed from these successful efforts and adapted to the American company to make it more competitive. Each of these forces is causing a rethinking of the standard American way of doing business, and a reconsideration of how best to approach different cultures in order to make American business more successful overall. Managers need to understand the role of cultural differences, ... "

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