Cultural Diversity

Paper Summary:

The global business environment means that anyone who decides to do business in a foreign country should be familiar with the practices of the host country. One of the best examples may refer to an American airline based in the Middle East. Indeed, the Middle East and Arab world is an excellent example in which to analyze cultural differences, based on the well-known models developed by Geert Hofstede and Fons Trompenaars. This paper identifies the different models that discuss cultural differences. The paper outlines some of the problems that may appear in a Middle East-based operation and provides several solutions and answers to the issues raised.

From the Paper:

"In terms of control, the American management style promotes a direct form of control, with an emphasis on the individual performance. In the Middle East, the performance of the group is controlled and analyzed rather than the individual performance. As for coordination, the American management style means that the leader or manager coordinates the group and information generally goes from top to bottom. In the Middle East, information is generally done from bottom to top, in a sort of feedback essential for decisions."

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