Cult "Heaven's Gate" Website Communication

Paper Summary:

This paper explains that the analysis of the "Do's" letter uses the Elaboration Likelihood Model (ELM), which deals with the way information is processed in central and peripheral `route', each containing entirely different systems for message processing: The peripheral aspects, successfully included in the web page, are the use of colorful, moving graphics and the black background color or "big words". The author evaluates this letter based on specific linguistic theories of logos, ethos and pathos. The paper relates that "Do" was able to create for himself a great amount of credibility with his audience; therefore, his letter is an excellent example of a writer using rational appeal to persuade the audience.

From the Paper:

"This is the web page that I will analyze. The author who identifies himself as "the present representative, Do," explains that he is in the same position to today's society as was the one that was in Jesus then. He refers to several quotes from the bible and attempts to persuade the reader that, the way he interprets them, is the correct way. He also gives the requirements for entering into heaven. "Do" describes that by following these requirements, "it can offer to those with deposits that chance to connect with the Level Above Human, and begin that transition." He continues on, implying that the body is only a container for you, and there is a whole other, better life, after you exit your "container" by saying that, "your separation with the world can give you an opportunity to become a new creature."'

More papers on Cult "Heaven's Gate" Website Communication:

• Essay # 111133 : "Cult Definition and Behavior"
• Film Review # 72688 : "Film Analysis: "Ticket to Heaven"
• Research Paper # 108880 : "Digital Communication"

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