A comparison of advertising in some European countries and the United States.
Written in 2004; 5,639 words; 31 sources; MLA; $ 136.95
Paper Summary:
This paper looks at Jobs Abroad USA, a global student work-abroad agency that regularly brings students from abroad to work in the U.S.A. for the summer. The agency maintains offices in France, Germany, Spain, Russia, Poland, Slovakia, Lithuania, and Latvia. It attempts to assess the different advertising methodologies that are employed in these countries, their similarities, and how adaptations may be made to the current strategies used by Jobs Abroad to attract the greatest number of best-qualified candidates to the United States. It analyzes the lifestyle habits of the target demographic in order to present the company to them in a way that will let them view a short-term assignment working for a firm in the U.S. as potentially valuable.
From the Paper:
"The opinion of Americans among Latvians and Lithuanians remains among the highest in Europe, due to strong ties with respective Diaspora communities in North America following Soviet occupation. Ethnic Latvians and Lithuanians tend to be wealthier than their ethnic Russian counterparts, with areas of the country that are closer to Russia and major cities featuring prominent Russian communities. The familiarity of American firms with these countries and the nature of their peoples remains lacking; most Americans could not differentiate between Latvia and Lithuania on a map and knowledge of the languages is generally limited to members of the Diaspora community and Peace Corps volunteers; the latter group vacated the Baltic countries in the late 90's after perceiving a sense of relative stability."
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