Compares and contrasts business marketing (the sales from business to business) with consumer marketing (the sales from business to consumer).
Written in 2001; 1,800 words; 0 sources; $ 63.95
From the Paper:
"The essential similarity between business marketing and consumer marketing is of course, sales. Business marketing takes into account such widely used terms as industrial marketing, organizational marketing, and business-to-business marketing. Business marketing is the intermediary marketplace between the wholesale and retail markets. In a very real sense, the business marketplace is the final rung on the ladder, before the retail market redefines the cost, placement, and packaging of products that have already been created, sold, and placed on the world market.
If business marketing is built more around the nuts and bolts of bulk products, then consumer marketing is much more concerned..."
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