Examines corporate strategies in handling crises and communicating with the public in the "Johnson and Johnson" and the "Union Carbide" crises.
Written in 1992; 1,350 words; 5 sources; $ 47.95
From the Paper:
"Ideally, companies would never need crisis communication strategies. Products would never be defective, accidents would never happen, saboteurs would never strike, and the consumer would always use products as intended. Companies would always be in control of the image their products had in the press, and the relationship between the press and the company would be characterized by co.operation and mutual respect. Unfortunately for many companies, events conspire against them and crisis communication becomes necessary. Recent, well.publicized examples of this include the Dalkon Shield product defects (A.H. Robins), Tylenol sabotage (Johnson and Johnson), and a poisonous gas leak in Bhopal, India (Union Carbide). Lesser crises affect smaller companies throughout the business world, but without the attendant nationwide publicity that accompanied the instances named ..."
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