Creative Problem Solving

Paper Summary:

This paper discusses how brain storming is used as a problem solving tool in many organizations, describing the two types available as well as the barriers that can arise in the process.

From the Paper:

"One of the most popular techniques of Creative Problem Solving, preferred in many organizations due to the large number of useful ideas that are generated during this process, is the brainstorming technique. There are four main concepts that need to be respected in a brainstorming session for this to give out good results.
"First of all, the focus in a brainstorming session must be on quantity rather than quality. This means that ones the problem has been identified, the challenge of the group involved in the brainstorming session will be to generate as many potential solutions as possible. The focus here is thus on the number of alternative solutions rather than on the optimal solution, because the belief sustains the idea that the sheer quantity of ideas will eventually sort out the best one."

Sample of Sources Used:

• Osborn, A.F. (1963) Applied imagination: Principles and procedures of creative problem solving (Third Revised Edition). New York, NY: Charles Scribner's Sons
• Taylor, D. W., Berry, P. C., & Block, C. H. (1958). Does group participation when using brainstorming facilitate or inhibit creative thinking? Administrative Science Quarterly, 6, 22-47
• Karau, S. J., & Williams, K. D. (1993). Social loafing: A metaanalytic review and theoretical integration, Journal of Personality and Social Psychology, 65, 681-706
• Isaksen, Scott, Gaulin, John. (2005). A Reexamination of Brainstorming Research: Implications for Research and Practice. Gifted Child Quarterly. Vol. 49, No.4. p. 315 - 329.
• Isaksen, S. G., & Dorval, K. B. (2000). Facilitating creative problem solving. In S. G. Isaksen (Ed.), Facilitative leadership: Making a difference with creative problem solving (pp. 187-249). Dubuque, IA: Kendall/Hunt

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