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Country-of-Origin Labeling
Essay # 70023
Country-of-Origin Labeling
An examination of country-of-origin issues in marketing.
2,300 words (approx. 9.2 pages) |
17 sources |
APA | 2006
Paper Summary:
This paper studies how country-of-origin (COO) issues impact marketing. The paper uses the merger between Chrysler and Daimler as a case study. The paper asks how COO issues have affected decisions by consumers to purchase American brand cars.From the Paper:
"The purpose of this research is to examine the subject of country-of-origin labeling in marketing terms The plan of the research will be to set forth the historical context in which this topic has taken on significance to marketers..."More papers on Country-of-Origin Labeling:
Cite this paper
APA Citation:
Country-of-Origin Labeling (2012, January 15). Retrieved February 10, 2012, from http://www.academon.com/Essay-Country-of-Origin-Labeling/70023
MLA Citation:
"Country-of-Origin Labeling" 15 January 2012. Web. 10 Feb. 2012. <http://www.academon.com/Essay-Country-of-Origin-Labeling/70023>
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