Corporate Social Responsibility

Paper Summary:

This paper explains the way corporates use social initiatives to influence consumer behavior. The author points out the assumption that the customer will reward the corporation by buying their products. This paper reviews a recent research study examining the factors affecting the outcome of this assumption.

From the Paper:

"In today's environment of global competition, companies are becoming much more innovative with respect to how they distinguish and market their products. With all of the traditional and even emerging media outlets now flooded with competitive marketing, companies have begun to look at corporate social responsibility as a distinguishing factor for their company with the goal of translating it to a distinguishing factor for their products. Essentially companies are working on the assumption that consumers will reward them ..."

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