An examination of Corona's marketing strategy for Europe.
Written in 2005; 1,789 words; 4 sources; MLA; $ 57.95
Paper Summary:
This paper briefly discusses Corona's successful marketing strategy in the United States and looks at whether this type of campaign can be implemented in the European market. Demographics and consumer trends are examined in order to reach a conclusion.
From the Paper:
"Corona's marketing strategy in Europe seems to be to bank on several well-known trends: lighter, paler beer preference among the younger demographics, need for trendiness among the same demographic, and the cachet the Mexican culture seems to have gained in Europe, possibly a unique combination of their familiar Spanish culture and the New World."
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