Core Competency and Business Ethics

Paper Summary:

This paper responds to a series of four questions related to business management concerns. Specifically, it discusses core competencies, business ethics, a case study and the entrepreneurial strategy mix. The paper illustrates core competencies through a discussion of the U.S. automotive industry while the business ethics question revolves around several actions taken recently by firms such as Yahoo! and Google in their global operations.

From the Paper:

"General Motors (GM), Ford, and Chrysler are the traditional "big three" of the automotive industry in North America while GM is, for the time being, the largest automotive manufacturer in the world (GM's, 2005). While these three competitors have few core competencies in common, one would be that they have mastered the concept of producing a product for every conceivable market. This competency, summarized as the capability to produce a comprehensive product line, was really started by GM in the first part of last century with its car for every purpose and pocket book approach as propounded by its then Chairman Alfred P. Sloan (GM's, 2005). This mindset and strategic approach has permeated the entire automotive industry ever since."

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