Convergence in Newspaper Marketing

Paper Summary:

This paper discusses the basis of convergence in newspapers as overwhelmed by the massive competition that such a large database of free information creates in this marketing strategy. The paper discusses the effectiveness of this marketing tool of advertising and suggests reasons why it may not be as effective as desired.

From the Paper:

"Mass Communications: Understanding the Marketing Strategy of Convergence in the Newspaper Industry In this mass communications study the marketing strategy of convergence will be analyzed within the scope of the modern newspaper industry. The growing information sources and efficiency of the Internet has been a marketing strategy for print newspaper companies that wish to find a broader audience base. The success of this approach has been varied in the manner in which newspapers market their articles and news sources. In essence, the extremely broad scope of information that is now available on the Internet is a problematic, yet marketable source for newspapers that wish to attract various readerships to their news articles and stories."

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