The use of statistical methods to analyze documents. Includes development, applications, techniques and positive and negative references.
Written in 1991; 1,800 words; 4 sources; $ 63.95
From the Paper:
"A constant goal of sociologists and other social-science researchers is to determine objective, or relatively objective, ways of measuring something that is inherently very far from "objective," namely human (individual or social) attitudes and actions. One such technique is content analysis, or the use of statistical methods to analyze the contents of documents--usually written documents of one sort or another, though transcripts of speech, television shows, and other nonpaper "documents" can also be subjected to content analysis. In the simplest instance, content analysis may be performed by counting and tabulating the occurrence of particular words in a document. If, for example, a given document has frequent references to "God," "Christ," and "salvation," as compared to other documents, we might reasonably infer that the document is somehow concerned with Christian..."
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