Consumers and eCommerce

Paper Summary:

This paper describes research into the way consumers interact with sites for e-commerce. The paper notes the growth of this sort of business, the habits of online consumers, some of the concerns raised by online consumers, and some of the information needed to design websites for selling and to satisfy the needs of the consumer. It also looks at what a bank loan officer needs to know to be certain that an entrepreneur suggesting an e-business knows the field and takes this information into account.

From the Paper:

"The following is a report on a bank manager who must make decisions whether to finance business trying to enter the world of e-commerce. What Jerry Ordonez needs is to understand the nature of the online consumer so as to be able to judge proposals made to him by entrepreneurs trying to create an e-business. Ordonez has found that these entrepreneurs give him different data. Based on the data he has gathered in his research, the task is to write an informational report profiling the online consumer for comparison to other reports by other loan applicants."

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