A review of e-commerce focusing primarily on the purchasing of books.
Written in 2005; 1,350 words; 15 sources; $ 53.95
Paper Summary:
This paper discusses and analyzes the factors that affect consumers' buying behaviour by means of the internet. The purpose of this research is to identify the factors that impact peoples' attitudes when purchasing books online.
From the Paper:
"With the spread of globalization, the contemporary state of the interdependent global economy has emerged in the 21st century with influential prosperity by creating both new business opportunities and challenges for corporations alike. The use of advanced technology and the global trend of e-commerce transformed the way in which consumers shop for products."
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