An analysis of the effect of consumer privacy on businesses.
Written in 2002; 1,168 words; 13 sources; MLA; $ 40.95
Paper Summary:
This paper discusses the American public's concern over consumer privacy on the internet. The paper examines the heightened focus over consumer privacy as opposed to security, post September 11th, and emphasizes that this is an issue that has impacted American businesses who are faced with the task of reassuring customers that their privacy will be protected. A number of technological products for privacy protection are also described.
From the Paper:
"Privacy has always been a long-standing concern of the American public. This concern has recently got even more accentuated post the advent and rapid growth of computer technology: ? In 1999, a Business Week/Harris poll"reveals that almost two-thirds of non-Internet users would be more likely to use the net if the privacy of their personal information and communications were protected" (CDT's guide to online privacy). In 1998, 31% of consumers stated that they are very concerned that a company would use personal information to send unwanted information back to them. This figure increased by 33% when the same question was posed in 2000. The terrorist attacks of September 11th brought privacy issues even more into the spotlight in the aftermath of the shock and trauma experienced by American citizens, shifting concern over privacy issues to security ones (Audit News, Spring 2002)."
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