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Consumer Culture


# 19512
Consumer Culture
Examines the development of advertising techniques and approaches and effects on society, business and politics.
1,350 words (approx. 5.4 pages) | 8 sources | 1992 United States


From the Paper:

"American Culture of Consumption

Advertising cannot be considered in isolation. Its role in promoting a consumer culture can only be understood within a network of institutional, religious, and psychological changes. To thrive and spread, a consumer culture required more than a national apparatus of marketing and distribution; it also needed a favorable moral climate.

In the emerging consumer culture, advertising began speaking to many of the same preoccupations addressed by liberal ministers, psychologist, and other therapeutic ideologues. A dialectic developed between Americans' new emotional needs and advertisers' strategies; each continually reshaped and intensified the other. Sometimes deliberately, sometimes ..."

Cite this paper

APA Citation:

Consumer Culture (2012, January 15). Retrieved February 12, 2012, from http://www.academon.com/Essay-Consumer-Culture/19512

MLA Citation:

"Consumer Culture" 15 January 2012. Web. 12 Feb. 2012. <http://www.academon.com/Essay-Consumer-Culture/19512>




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