Examines the development of advertising techniques and approaches and effects on society, business and politics.
Written in 1992; 1,350 words; 8 sources; $ 47.95
From the Paper:
"American Culture of Consumption
Advertising cannot be considered in isolation. Its role in promoting a consumer culture can only be understood within a network of institutional, religious, and psychological changes. To thrive and spread, a consumer culture required more than a national apparatus of marketing and distribution; it also needed a favorable moral climate.
In the emerging consumer culture, advertising began speaking to many of the same preoccupations addressed by liberal ministers, psychologist, and other therapeutic ideologues. A dialectic developed between Americans' new emotional needs and advertisers' strategies; each continually reshaped and intensified the other. Sometimes deliberately, sometimes ..."
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