Consumer Behavior

Paper Summary:

This article discusses the meaning of consumer behavior. The paper illustrates the process that a consumer may follow when deciding to purchase a major item for himself or for his or her family. Furthermore, this paper shows how marketing matters may influence the consumer at each stage of the decision making process.

From the Paper:

"Consumer spending is the key to any market economy. There is no doubt that consumer spending is the most vital component of any economy. Depending on the economy, consumer spending can range greatly. In the U. S. and in most highly industrialized nations, this percentage is about total spending. The first part of measuring total consumption is measuring consumer sentiment, which is derived completely from a consumer's standpoint. The process of consumption has long been associated with sex and gender. Therefore it ... "

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