Consumer Behavior and New Technologies

Paper Summary:

This paper discusses how new technologies are anticipated to revolutionize how we spend our work and leisure time. It reviews the diffusion and adoption of new personal electronic devices and, in particular, the marketing efforts and market penetration for DVDs and Palm Pilots. In addition, the use of DVDs and Personal Data Assistants are also examined. There is a brief analysis of early, middle, and late users.

From the Paper:

"DVD player market penetration has increased dramatically in the past few years, largely as a result of decreasing prices. However, the sales of DVD players are expected to decrease in the next few years as the cost of DVD recorders and Network and Internet-enabled DVD players is reduced. Sales of DVD Players in 2003 was close to 60 million, and is expected to be under 65 million for 2003, and decreasing to 35 million by 2008. In contrast, sales of DVD recorders was under three million in 2003, and is expected to come close to five million in 2003, but reach about 45 million in 2004 (Allied Business Intelligence)."

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