Consumer Advertising in the 1920s

Paper Summary:

This paper provides an overview of the available advertising media of the 1920s in America. It looks at the typical goods and styles advertised during this time and evaluates how such ads reflected the larger issues of the 1920s. An analysis of the lifestyles, economy, social norms, technologies, and communications reflected in the ads from this era is followed by a summary of the research in the conclusion.

From the Paper:

"While the graphic images presented in advertising in the 1920s were dominant, there were always messages underneath them that promoted the goods and services. According to O?Barr, this secondary discourse depicts some of our culture's most pervasive ideas about other people and the circumstances of their lives. "These images help construct for their intended audience ideas about those who are defined as outside that audience. In addition to the images of other people and their cultures that appear in advertisements for travel to other countries, a remarkable number appear in situations where the imagery of other cultures is borrowed to make selling pitches for products quite unrelated to the people and/or cultures depicted" (O?Barr, 1994, p. 45)."

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