Company Morale and Productivity

Paper Summary:

This paper uses the case study of "Company Blue" and examines the reasons that the organizational shift caused such worker distress. It looks at managerial and human resource methods to increase productivity and return the satisfaction of the employees to its previous levels.

From the Paper:

"Company Blue is a local organization staffing over 300 employees. Established in 1983, the technology products provider was steadily expanding and increasing market share - until 2001 when it experienced its first year of not attaining budget and forecast goals, hence, no profitability. Beginning 2002, Company Blue initialized an overall organizational shift. Key management was replaced and the business model was realigned to integrate complete services and advanced technological solutions. However, this major shift in the purpose and product selection of the company created an organizational vacuum within the company. Existing employees could not embrace the companies new focus as they had prior to the changes because they were neither trained nor experienced in total solution concepts."

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