Communication

Paper Summary:

This paper discusses communication aspects of the internet and of a proper e-business. This includes standard forms of internet communication, how the internet is used for marketing and how the internet is used for customer service. The paper ties each of these areas to the current e-business project. In the paper, two actual e-business' websites are used as examples for each of the business techniques that are discussed. The paper also gives two examples for each section.

From the Paper:

"The Internet has now been tapped and developed so that around every corner there is yet another avenue for the savvy e-business to communicate with past customers and potential customers. Some of the ways in which this communication can take place include surveys, forums and customer feedback emails. With each of these tools, the customer reaction can be reviewed, in order for the business to better evolve into one of higher standards and more exceptional service. Surveys can focus the customer's comments to areas that the business wants feedback, while general emails can inform of anything at all, even areas where needed improvement was not realized. Customer forums not only provide customers with a place to share testimonials and talk up products, but can focus areas of strength and weakness."

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