A discussion of Marshall McLuhan's 1959 book "Understanding Media" as predicting electronic communications and the Internet.
Written in 2002; 1,125 words; 1 sources; $ 39.95
Paper Summary:
Discusses Marshall McLuhan's 1959 book UNDERSTANDING MEDIA as predicting electronic communications and the Internet. Interactive computing; access to its various forms. McLuhan's theories regarding "cool" and "hot" technologices and their relationships. Internet as a prime example of incorporating existing media with a new way to access it. How communication on the Internet is accomplished; transmission of files.
From the Paper:
"When Marshall McLuhan wrote his book on electronic communication, Understanding Media (1959), he envisioned technological changes supplanting existing media with new media that would incorporate old media an alter the social structure at the same time. He traced such changes through history and showed how they had taken place many times before, with new technologies arriving that incorporated older ones. The new technologies he called "hot," and the old ones "cool." The Internet did not exist when McLuhan wrote this book, but he seems to be predicting just the sort of change that the Internet is bringing.
Interactive computing is found on the Internet, a loose agglomeration of computing networks that enables the user to access vast amounts of information from sources all over the..."
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