Communication as Persuasion

Paper Summary:

This paper refers, in good measure, to several articles of the last few years that were chosen from "The Journal of Advertising Studies" and towards a discussion of developments within the advertising industry that are of importance to North America's expanding media culture of Consumerism, as it continues to reflect cultural attitudes towards women. Although women are not as often depicted as they once were in advertising materials, it can be seen that the 'selling value' of the attractive woman continues to be promoted, just as much as newer representations of women, which do reflect the advertising industry's need to remain abreast of mainstream attitudes and new patterns of involvement.

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