Argues that it is inevitable that the authenticity of remote countries and cultures will be changed by global tourists.
Written in 2004; 5,383 words; 33 sources; APA; $ 132.95
Paper Summary:
Worldwide, there are claims of rampant and indiscriminate commercialization of tourism, with the main objective of profiteering. According to such claims, the commodification of tourism is contributing to irreversible changes in culture, tradition, and ecological balance, which is harmful for the global society. This paper presents the argument that tourism is a business, and hence, commodification is inevitable. The economic benefits of tourism are too significant to ignore; even national governments implement aggressive measures to promote tourism so that they can benefit from the huge money inflows. This paper argues that, instead of totally shunning commodification, tourism firms and governments would do well to take preemptive measures and safeguards to preserve the authenticity, culture, and ecological diversity of the tourism regions. Modern trends indicate that commodification will continue to happen, and hence, the emphasis should be on proper management of tourism for the benefit of mankind.
From the Paper:
"The modern society, impacted by globalization, has seen the remarkable increase in the spread of consumer culture or commodification. When places and cultures become commodified, problems arise in the meeting of different cultures, which is an important feature of multi-cultural societies. In tourism, places and experiences are commodified by linking with demand and it is also believed that in contemporary tourism, western capitalism appears to have development of the ultimate consumer. (Hughes, 1998) The commodification of tourism has for long been criticized, often heavily, for "bastardization" and "pollution" of previously authentic ethnic cultures. (Wood 1997) While this may be true from a certain perspective, it must be remembered that if tourism is to provide the expected benefits to the host country and its population, commodification is one of the key marketing activities that can help achieving this objective. It follows that the main issue is not about the evils of commodification but how to implement this market-driven activity properly so as to derive maximum benefits without losing anything."
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