A feasibility study on the prospect of producing coffee in Columbia.
Written in 2002; 2,284 words; 8 sources; MLA; $ 70.95
Paper Summary:
This paper proposes a feasibility study for Prestige Specialties, Inc, one of a growing number of small specialty drink and confection makers in the world to possibility build a production/manufacturing facility in Columbia. It looks at how the potential of locating a coffee production facility in Columbia has several major risks as well as several opportunities. The primary risk that must be considered is the political and economic turmoil in the country as well as security is both in terms of employees and property. It shows how the market potential within the country is low due to a depressed economy and how a high end product such as Prestige would be expected to be too high priced for the average Colombian citizen to afford.
Outline
Rationale for Choosing Columbia
Special Considerations
Potential Market Size
Political and Cultural Considerations
Conclusion
From the Paper:
"There are approximately 500,000 coffee farmers presently in Columbia (NFCG, 2002). Many are members of the National Federation of Coffee Growers. This organization acts as a trade cooperative and assures that premium prices are paid so those farmers can maintain a higher standard of living. They also help in the marketing and maintenance of the coffee market so those Colombian farmers can always sell their product. Instead of attempting to grown our own coffee in an unfamiliar climate, it may prove advantageous to contact this organization and offer established farmers forward contracts on their future crops. This may be easier and more cost effective than establishing a new plantation from scratch."
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