An examination of the Mexican cultural and economic markets in order to decide business expansion by Cold Stone Creamery.
Written in 2002; 7,800 words; 28 sources; MLA; $ 169.95
Paper Summary:
This paper presents an analysis of the political structure and stability combines with an analysis of economic environment to offer insight into the potential for success of an American company expanding into Mexico. Upon clearing these hurdles cultural factors are considered in relation to the product to ascertain crossover potential and the needs for product alteration. Used as proof to substantiate the position taken in the paper, Appendix B contains a focus group study of 4 Mexicans and analysis of their reactions.
From the Paper:
"Cold Stone Creamery's decision to enter/avoid the Mexican market encompasses a wide array of concepts and circumstances that must be evaluated. The following pages provide conceptual models used to construct an argument supporting Cold Stone's entry into Mexico. Assessing the political and economic climate is of primary importance in any decision to expand internationally. In combination with these economic and political risk models, an analysis of the Mexican market supports the recommendation for Cold Stone Creamery to expand to Mexico. "
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