Examines communications successes of 1950s-60s: legal appeals for justice, bus boycott, nonviolent demonstrations, sit-ins, freedom rides, marches, propaganda and use of symbols.
Written in 1986; 1,800 words; 6 sources; $ 63.95
From the Paper:
" The purpose of this paper is to analyze and discuss the civil rights movement as to the types of persuasive communication used to further the cause, and the contribution of these methods to the movement's success or failure.
The civil rights movement in the United States involved a number of different types of persuasive communication, beginning with soft-spoken appeals for justice and equality and evolving into acts of "creative dissent" on a mass scale. Indeed, the movement derived much of its vigor and forcefulness from the in-genuity of leaders. Martin Luther King, in particular, helped dramatize the plight of blacks in the United States, especially in the Deep South. Antecedents for some of the methods used can be traced to the passive resistance movement instigated by Gandhi as India struggled to win her independence from Britain."
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