Examines lawsuits against firm for racial bias, costs, corp. response, focusing on diversity program as solution.
Written in 1997; 1,125 words; 8 sources; $ 39.95
From the Paper:
"Introduction
Circuit City is one of the nation's largest consumer electronics retailers with operations in major metropolitan areas which have large concentrations of minorities. The company's success is based on offering low prices on brand name items, but the company suffered a significant public relations problem in the mid 1990s when it was sued for discrimination against minorities. The lawsuits were eventually decided in favor of some of the plaintiffs, and a judge eventually ordered the company to implement a diversity program. This research examines the environment surrounding the discrimination lawsuits at Circuit City and considers the future direction of the organization in regard to diversity programs and discriminations."
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