Cigarette Marketing

Paper Summary:

As society has become more health savvy, the cigarette industry has had to confront new and potentially devastating challenges to its business. The legal, political, and other challenges it faces occur both in the United States and abroad. This paper covers issues such as ethics, advertising, health organizations, and restrictions. It examines the innovative ways that cigarette companies have developed to market their products, despite the growing opposition and restrictions.

From the Paper:

"In Eastern Europe, cigarette manufacturers occasionally openly defy restrictions, spotting the weakness of the local laws in countries such as Hungary. In addition, cigarette manufacturers have also used philanthropic efforts as marketing ploys. Donating money and materials to a variety of causes from hospitals and schools to senior centers and homeless shelters, the cigarette manufacturers have found a potent branding opportunity in generosity."

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