This paper is a study of the pain medication market in the United States, and pays special attention to the launching and success of Children's Advil.
Written in 2002; 6,300 words; 4 sources; $ 146.95
Paper Summary:
This paper is an overview and analysis of the launching of Children's Advil to the general public in the United States. It includes a situation analysis covering company, product, price, place promotion, current environment. It goes into extensive detail about the pain relief market in general, and includes extensive statistics about both the adult and children's markets. It includes a media campaign, and details all of the media options available, with their rankings in order to insure the greatest possible success in the launching of this new product.
From the paper:
"Although the analgesics market is very competitive, the positive market trends, as well as the fact that manufacturers with well-established brands are spending a great deal to educate consumers and pharmacists about the benefits of their products, foretell a painless future for retailers and shoppers alike. In liquids, three of the top five brands are aimed at the children's market. It was these brands that contributed the bulk of the growth in the segment, such as Children's Motrin and Children's Advil, which grew business in drug 8.4 percent and 16.3 percent, respectively. In addition, Pediacare Fever increased sales by roughly 104 percent in the drug channel."
We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper you download are top-quality, competitively priced and high-level work.
This Free Term Paper Abstract is a part of our Term Paper Library.Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Children's Advil Media Plan", Essays on "Children's Advil Media Plan", Research papers on "Children's Advil Media Plan", Student papers on "Children's Advil Media Plan", Book reports on "Children's Advil Media Plan", Dissertation on "Children's Advil Media Plan", Thesis on "Children's Advil Media Plan", Summary of paper on "Children's Advil Media Plan", Articles written on "Children's Advil Media Plan".
Look for more research papers, essays and book reports on