Children's Advertising

Paper Summary:

This paper argues that television viewing by children should be greatly restricted, not only because of the negative affects of watching television in general, but also because the advertising media is actively seeking ways to influence children. The paper examines various aspects of advertising aimed at children, including brand loyalty, in-school programming, and food advertising. It also touches on violence and sex-role stereotyping.

From the Paper:

"According to some research, while psychology often provides valuable insights about controlling obesity, psychologists are also often on the payroll of the junk food advertisers, informing those advertisers about the best way to reach a child's mind with the message they intend to get across. In addition to that, there is also the "nag factor," in which children are encouraged to bug their parents until they get what they have just been convinced they want, disrupting family dynamics in the process. (Cohn, 13) It could be argued that disrupted family dynamics would also lead to additional work for psychologists. And it could be argued that none of this serves the children very well at all. Of course, one might wonder who needs parents or psychologists when one has Ronald McDonald."

More papers on Children's Advertising:

• Analytical Essay # 128104 : "In-School Advertising"
• Term Paper # 103134 : "The Ethics of Advertising to Children"
• Term Paper # 97863 : "Advertising to Children"
• Research Paper # 27376 : "The Sexual Exploitation of Men, Women and Children in Advertising"

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