Changing Marketing Strategy

Paper Summary:

How does a company strategically change from a traditional marketing approach to customer targeted marketing

From the Paper:

"Marketing
How does a company strategically change from a traditional marketing approach to customer targeted marketing?


Customer Targeted Marketing
Customer targeted marketing requires that the company refocus itself so that the customer becomes the center of the company's activities rather than the product. Inherent in this approach is a commitment to quality and a commitment to listening to the customer to determine what the market needs are and how the company can meet those needs.


Defining Quality
According to the transcendent approach, quality can be associated with innate excellence. It is both absolute and universally recognizable, a mark of uncompromising standards and high achievement. Under the..."

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