Changes in the Public Relations Process

Paper Summary:

This paper takes a look at the changes which have occurred in the day-to-day running of an office from a PR perspective. Detailed analysis of issues such as stationary, copiers, computer programs and time sheets. The writer shows that the PR officer was previously involved in much nitty-gritty administration but this past decade technology has made this job much less menial.

From the Paper:

"Thirteen years ago, one of the first articles concentrating on the process of delivering public relations services appeared in Public Relations Journal, which is presently obsolete. A significant shift in the methods of how we provide PR services has occurred in the last decade. One no longer talks about the filing time of piles of documents yet to be typed or proofed by secretaries. Nowadays, in most agencies secretaries are a thing of the past. We have the capabilities to create, edit, and deliver documents at a faster rate than ever before. With our space-age technology such as e-mail, mobile e-mail, remote computing, personal digital assistants, and cellular phones, it is impossible to tell someone else they cannot contact you unless you are at the office or at home. PR professionals have become so caught up in this technological boom that this constant connectivity has taken the place of thinking for some. They just need some time to sit back and think on their own. It is difficult to paint a portrait of office life in the early 1990s. In the business world, ten years is too much time; changes have been made so regularly that no one can honestly remember what happened in a given year, but here are some of the obvious differences:"

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